Cooking is our profession,
people our strength

From the secondment and training of chefs
to developing catering concepts:
YOX brings together culinary expertise and conceptual strength in the workplace.

At YOX, everything revolves around strengthening kitchen teams with craftsmanship, knowledge and coaching. We are specialized in seconding and training chefs and bring culinary expertise directly to the workplace. Through our collaboration with the Stichting Vakbekwaamheid Horeca (SVH), we offer recognized training and certifications, supported by contemporary (online) learning environments.


Our approach focuses not only on professional skills, but also on personal growth, self-confidence and creating a powerful synergy within the team. With guidance from experienced mentors and chef coaches, we build kitchens in which people collaborate, learn and flourish – a little better every day.


In addition, YOX supports hospitality entrepreneurs in establishing or repositioning their business. From branding and strategic communication to developing distinctive hospitality concepts: we think along from the first idea to the implementation in practice. In this way, we help (starting) entrepreneurs to convert their vision into a strong, sustainable formula that knows how to surprise and bind guests.

YOX – for chefs, knowledge and conceptual power in the hospitality industry.

I'm looking
for work

Why choose YOX?

You decide when and where you work and can fully focus on cooking.

Work in various kitchens, from large-scale catering to specialist assignments tailored to your personal level.

YOX guarantees timely payment of your invoice.

Join a community of passionate culinary professionals.
At YOX it's not just about work; we invest in your personal growth (opportunity for internal training) and strive for a synergistic collaboration within each kitchen team. Together we take the culinary experience to the next level.

Ready for the next step in your freelance career? Sign up at YOX and discover the possibilities that await you.

I'm looking for staff

Why choose YOX?

We supply professionals who commit to your organisation for a longer period of time, ensuring continuity and stability in your kitchen.

We work together with organizations such as the Stichting Vakbekwaamheid Horeca (SVH) to offer recognized training courses and certifications.

Whether it's classroom sessions, e-learning or on-the-job training, we offer a variety of learning methods to suit your team.

At YOX we understand the dynamics of the hospitality industry and the challenges that come with it. Our professionals are selected based on their excellent taste, technical expertise, experience and the ability to inspire and develop kitchen brigades.


Interested in a collaboration? Contact contact Please contact us for a no-obligation discussion about the possibilities.

Courses

Are you a caterer or hospitality company looking for high-quality training and education for your kitchen staff? YOX offers tailor-made training programs that meet the specific needs of your organization.

Our training courses are designed to be directly applicable in the daily work of your kitchen staff.

We work together with organizations such as the Stichting Vakbekwaamheid Horeca (SVH) to offer recognized training courses and certifications.

Whether it's classroom sessions, e-learning or on-the-job training, we offer a variety of learning methods to suit your team.

Personal learning plans provide opportunities for growth, flexible deployment and facilitate personal ambitions.

At YOX we believe that well-trained staff is the key to success in the hospitality industry. Our training courses are not only aimed at improving technical skills, but also at promoting cooperation and team dynamics within your kitchen brigade.

At YOX, personal growth is central. We believe that learning only has a real impact if it aligns with the experience and ambitions of the student. That is why we combine professional training with coaching that stimulates self-confidence, passion and ownership – resulting in motivated professionals and high-quality work in your kitchen.


Interested in our training options?
Take contact Contact us for a no-obligation discussion about how we can strengthen your team.

Communication

Are you a caterer or hospitality company looking for a strategic partner for concept development, marketing and communication?

YOX offers tailor-made total solutions that bring your culinary vision to life and strengthen your brand.

 

At YOX, we understand that you want to focus on what you do best: delivering excellent culinary experiences. That is why we take care of your marketing and communication completely. Our personal and results-oriented approach ensures that your brand stands out and sticks with your guests. Through our unique combination of services, YOX can bring your vision to life. If desired, we provide the right professionals to support your kitchen team in realizing your catering concept. 

From idea to implementation, we help create distinctive hospitality concepts that match your target group and market trends.

Together we develop an effective marketing strategy that strengthens your brand identity and increases your visibility.

We provide clear and consistent communication, both internally and externally, to convey your message powerfully.

Our creative teams develop high-quality content, from photography and video to compelling copy, that tells your brand story and engages your target audience.

We optimize your online presence with strategies such as SEO, SEA and social media marketing to increase your reach and conversion.

We design and build user-friendly and attractive websites that strengthen your brand and improve the user experience.

We develop and manage effective social media campaigns that increase your brand engagement and grow your online community.

With over three decades of experience in the professional kitchen, Jorick Cardon is a familiar face in the world of gastronomy and hospitality education. As a chef, mentor and teacher, he knows better than anyone how important professional knowledge, personal development and team dynamics are for a successful kitchen.

Jorick combines his extensive practical experience with a genuine passion for people. His warm, coaching style makes him popular with both young talents and experienced colleagues. With YOX, he is committed to coaching chefs, strengthening kitchen teams and supporting hospitality companies in their growth.

As a former board member of Euro-Toques Nederland, an organization that is committed to preserving culinary traditions and craftsmanship, Jorick contributes to the promotion of sustainable and fair gastronomy. His involvement with this organization underlines his dedication to quality and craftsmanship in the hospitality industry.

His warm personality, combined with his extensive professional knowledge and experience, makes Jorick an inspiring leader and mentor within the hospitality industry. With YOX he continues to work for the growth and development of both individuals and the industry as a whole.

Steven Pieters is a creative strategist with a unique mix of culinary experience and in-depth knowledge of concept development, marketing and communication. His career has two tracks: as a chef he worked in various Rotterdam kitchens, where his love for gastronomy and hospitality blossomed. This practical experience gave him a sharp insight into the daily dynamics and challenges of the hospitality sector.

Parallel to his culinary work, Steven developed into an expert in branding, strategy and content. He has developed successful campaigns and innovative (culinary) concepts for both hospitality companies and cultural initiatives. His approach is creative and goal-oriented, with an eye for brand reinforcement, visibility and sustainable growth.

Within YOX, Steven brings these disciplines together. He helps hospitality entrepreneurs build distinctive brands and well-thought-out strategies — from concept to campaign. Thanks to his personal approach, strong network and broad expertise, he is a reliable partner for entrepreneurs who want to excel in an increasingly demanding market.

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